PM Skills Marketplace: The AI Operating System for Better Product Decisions

68 PM skills and 42 chained workflows across 9 plugins. From discovery to strategy, execution, launch, growth, and shipping AI-built code.

16,468
Stars
1,706
Forks
146
Subscribers
23
Open Issues

Start Here

/discover
New idea? Full discovery cycle
/strategy
Need strategic clarity?
/write-prd
Writing a PRD?
/plan-launch
Planning a launch?
/north-star
Defining metrics?

If this project helps you, ⭐ the repo.

Why PM Skills Marketplace?

Generic AI gives you text. PM Skills Marketplace gives you structure.

Each skill encodes a proven PM framework — discovery, assumption mapping, prioritization, strategy — and walks you through it step by step.

You get the rigor of Teresa Torres, Marty Cagan, and Alberto Savoia built into your daily workflow, not sitting on a bookshelf.

The result: better product decisions, not just faster documents.

Example prompts in action

How It Works

Skills

The building blocks of the marketplace. Each skill gives Claude domain knowledge, analytical frameworks, or a guided workflow for a specific PM task.

Commands

User-triggered workflows invoked with /command-name. They chain one or more skills into an end-to-end process.

Plugins

Groups related skills and commands into installable packages. Each plugin covers a PM domain — discovery, strategy, execution, and so on.

Installation

Claude Cowork (recommended for non-developers)

  1. Open Customize (bottom-left)
  2. Go to Browse pluginsPersonal+
  3. Select Add marketplace from GitHub
  4. Enter: phuryn/pm-skills

All 9 plugins install automatically. You get both commands and skills.

Installing PM Skills in Claude Cowork

Claude Code (CLI)

# Step 1: Add the marketplace
claude plugin marketplace add phuryn/pm-skills


# Step 2: Install individual plugins
claude plugin install pm-toolkit@pm-skills
claude plugin install pm-product-strategy@pm-skills
claude plugin install pm-product-discovery@pm-skills
claude plugin install pm-market-research@pm-skills
claude plugin install pm-data-analytics@pm-skills
claude plugin install pm-marketing-growth@pm-skills
claude plugin install pm-go-to-market@pm-skills
claude plugin install pm-execution@pm-skills
claude plugin install pm-ai-shipping@pm-skills

Codex CLI (OpenAI)

# Step 1: Add the marketplace
codex plugin marketplace add phuryn/pm-skills


# Step 2: Install the plugins you want
codex plugin add pm-toolkit@pm-skills
codex plugin add pm-product-strategy@pm-skills
codex plugin add pm-product-discovery@pm-skills
codex plugin add pm-market-research@pm-skills
codex plugin add pm-data-analytics@pm-skills
codex plugin add pm-marketing-growth@pm-skills
codex plugin add pm-go-to-market@pm-skills
codex plugin add pm-execution@pm-skills
codex plugin add pm-ai-shipping@pm-skills

Other AI Assistants (skills only)

The skills/*/SKILL.md files follow the universal skill format and work with any tool that reads it. Commands are Claude-specific.

Tool How to use What works
Gemini CLI Copy skill folders to .gemini/skills/ Skills only
OpenCode Copy skill folders to .opencode/skills/ Skills only
Cursor Copy skill folders to .cursor/skills/ Skills only
Kiro Copy skill folders to .kiro/skills/ Skills only

Available Plugins

1. pm-product-discovery
Ideation, experiments, assumption testing, OSTs, interviews
13
Skills
5
Commands

Includes: brainstorm-ideas, identify-assumptions, prioritize-features, opportunity-solution-tree, and more.

2. pm-product-strategy
Vision, business models, pricing, competitive landscape
12
Skills
5
Commands

Product strategy canvas, business models, pricing strategy, SWOT analysis, Porter's Five Forces, and more.

3. pm-execution
PRDs, OKRs, roadmaps, sprints, retros, release notes
16
Skills
11
Commands

PRD templates, OKR planning, sprint management, retrospectives, release notes, and more.

4. pm-market-research
Personas, segmentation, journey maps, market sizing
7
Skills
3
Commands

User personas, market segments, customer journey maps, TAM/SAM/SOM analysis, and more.

5. pm-data-analytics
SQL generation, cohort analysis, A/B test analysis
3
Skills
3
Commands

SQL query generation, cohort analysis, A/B test analysis, and statistical insights.

6. pm-go-to-market
Beachhead segments, ICPs, messaging, growth loops
6
Skills
3
Commands

GTM strategy, beachhead segments, ideal customer profiles, growth loops, and more.

7. pm-marketing-growth
Marketing ideas, positioning, value props, naming
5
Skills
2
Commands

Marketing ideas, product positioning, value proposition statements, product naming, and more.

8. pm-toolkit
Resume review, legal documents, proofreading
4
Skills
5
Commands

PM resume review, NDA drafting, privacy policy, grammar checking, and more.

9. pm-ai-shipping
AI Shipping Kit: document apps, audit security
2
Skills
5
Commands

Document AI-built apps, security audits, performance audits, test coverage mapping, and more.

About

This marketplace evolves with product practice and AI capabilities.

Selected skills based on the work of Teresa Torres, Marty Cagan, Alberto Savoia, Dan Olsen, Roger L. Martin, Ash Maurya, Strategyzer, Christina Wodtke, Anthony W. Ulwick, Alistair Croll & Benjamin Yoskovitz, Sean Ellis, and Maja Voje.

Curated by Paweł Huryn from The Product Compass Newsletter.

PM Brain composes with PM Skills

Compose with PM Brain

PM Brain - a second brain for product managers.